What’s a Loungefly?

It is neither the housefly’s cousin nor a chair to sit on

A Loungefly is a kind of bag, a tiny backpack.
Specifically, “Loungefly” refers to a particular brand promoted by Disney.
It usually has Disney princesses on it. Or villains. To add to the price, and make it desirable, because who would want to buy a cheap bag?

Today I asked my 14-year-old if she knew what it was and she asked, “Is a loungefly like a couch potato?”