“Supermarkets Make You Buy 84% More Stuff”

The headline that made me stop shopping at supermarkets

Tooth Truth Roopa Vikesh
2 min readSep 16, 2023
A retail shop in India that will weigh out and sell you small or large quantities of grains, lentils, sugar and spices. Photo by the author.


This was the attraction that made me over-purchase any amount of groceries and snacks at supermarkets. It was only when I read the above headline in a local newspaper that I started looking more closely at what happens to the second, “free” container.

Discounted? Or just a scam? Photo by the author.

I now shop at mom-and-pop stores that sell small quantities of things in paper bags. I buy only those items that I’ve run out of.

I sometimes buy stuff — like dishwash liquid or soap — off Amazon when the Amazon price is lower than local retail. Amazon forces me to buy two containers together.

I end up cleaning more and with more liquid. So I use up the two large containers of dishwash liquid in as much time as I would a smaller (albeit more expensive per oz) container.

Good thing we don’t have Costco and Sam’s Club in India.

By and large you get what you pay for also means that by and large you pay for what you get.



Tooth Truth Roopa Vikesh

I don’t just create smiles, I inspire them! Dentist, mom—Jamshedpur, India.