Let’s Have Something Sweet To Eat

The joy in small packages, and when that was taken away for a while…

Cadbury display at a local store. Photo by the author.

In 2003, a retailer in Mumbai, India, found worms in a bar of Cadbury’s chocolate. Suddenly reports of chocolate with worms in it started to come from all over the country.

The worm crisis led to a 45% drop in sales for Cadbury in the busy Diwali season.