A Hair Smoothening Story

Prices and perception in India

Tooth Truth Roopa Vikesh
4 min readMay 16, 2022
Me at Tanisha Beauty Parlour on Friday. Photo by the author.

I got my hair treated with some Keratin treatment which made it look straight and smooth. I wanted to look nice for a birthday party in my home the next day, and I have an upcoming trip to New Delhi — I didn’t want my tangled hair to rip out and make me look bald over the trip.

My hair after the treatment. Photo by the author.

The main reason for my visiting this parlor was that I developed some pain in the neck last month, and the parlor lady here managed to massage the problem out of my neck.

I thought that she deserved my custom for the hair treatment as well.

Me at a franchise of DC Salon, with the hairdressers who initially sold me on the keratin treatment for hair. Photo taken by the author in December 2021.

The treatment cost me ₹7500, around $100, compared to 2500, around $32 at the hair franchise.

The only reason why I chose my parlour lady over the male employees at the hair salon franchise is:

Fear.

I sometimes develop a crick in my neck that makes me dizzy. The parlour lady is the only person who can solve that crick perfectly and painlessly. For that…

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Tooth Truth Roopa Vikesh

I don’t just create smiles, I inspire them! Dentist, mom—Jamshedpur, India.